Transform Your Messaging with Google RCS

Google RCS upgrades traditional SMS into an interactive experience similar to today’s popular messaging apps. Using the GSMA’s latest protocol, RCS enhances your phone’s messaging app with high-quality images, video sharing, read receipts, typing notification, and other interactive features.

RCS in Action

Gifting gets personal

RCS Business Messaging to inspire gift purchases through personalized messaging, achieving a dramatic uplift in key metrics.

Powering up engagement

Leveraged RCS Business Messaging to educate and boost loyalty program reactivation, targeting users who had been inactive +6 months.

Payment notifications

Explore a sample conversation for streamlined transactions, using RBM to send timely payment alerts with the security of a branded interaction.

Drive sales

Get conversational, using RBM to send personalized promotions that build customer loyalty and drive conversion on the web. View a sample conversation to get started.

Google RCS RBM

Google RCS RBM (Rich Business Messaging) is the next generation of business messaging that lets your brand communicate with customers using rich, interactive messages inside the native messaging app. Unlike traditional SMS, Google RCS RBM supports branded sender profiles, rich cards, images, and action buttons. As a result, customers can read, tap, and respond without leaving the conversation.

Google RCS RBM for Business

With Google RCS RBM, your business can deliver messages that look and feel like a modern app experience. In addition, RBM helps build trust because customers can see a verified brand identity. This is especially useful for sensitive journeys such as payment reminders, account notifications, and claim updates.

Key Benefits

  • Verified brand identity to increase trust and reduce fraud risk.

  • Rich cards and carousels to showcase products, plans, or steps.

  • Call-to-action buttons (for example: “Pay Now”, “Track Claim”, “Get Quote”).

  • Better engagement compared to plain text, because the message is easier to understand.

  • Analytics and reporting to measure delivery and user interactions.

Common Use Cases

Businesses use Google RCS RBM for many customer journeys. For example:

  • Insurance: claim submission, claim status, premium reminders, document requests.

  • Banking & fintech: OTP alternatives (where supported), payment reminders, transaction alerts, onboarding assistance.

  • E-commerce: order confirmation, shipping updates, product recommendations, abandoned cart follow-up.

  • Customer service: guided menus, FAQ flows, and agent handoff.

How to Get Started

To launch Google RCS RBM, you typically register a business agent, prepare message templates, and define use cases. Then you can run a pilot to validate engagement and conversion. Finally, you scale the program with segmentation and automation to keep messages relevant.

Learn More

If you want official references, you can explore Google and GSMA resources about RCS and RBM. You can also contact our team to discuss use cases and onboarding steps for your business.